East Germany

The concept of product marketing in a Communist state may seem slightly incongruous, but in the countries of the Eastern Bloc, consumer goods were packaged and sold with much the same care as they were in the west. The Packaging Design Collection contains examples of quotidian products sold during the post-war period, ranging from boxes for soap powder to toothpaste, shampoo, and sugar sacks. The collection documents the visual language used on consumer products in East Germany and the evolution of graphic design in the Communist states of Eastern Europe from the 1950s through 1980s.