Collections: Extension Service

George Lewis Farley helped build the model for extension services before the Smith-Lever Act of 1914, which mandated federal funds to land-grant Universities for supporting local agriculture. Referred to as “Uncle” George, Farley lead the Massachusetts 4-H Club for 25 years beginning in 1918 and was the first to create a 4-H clubhouse on a University campus. Born in Lynn, Mass. in 1873, Farley worked as the superintendent of schools in Brockton, Mass. before joining the University extension service. Farley died in 1941.

The George L. Farley Papers document the 4-H and Massachusetts extension service’s appreciation of Farley’s leadership through two books presented to Farley in 1936 and 1937. The first book contains the signatures of the members of all the Massachusetts 4-H clubs, organized by county and town. The second book is a scrapbook of letters of appreciation from friends, colleagues, farmers, senators, among which is a letter from then-president Franklin D. Roosevelt.

A specialist in agricultural marketing, Robert J. McFall arrived at the Massachusetts Agricultural College in January 1920 to take up work with the Extension Service. A graduate of Geneva College and Phd from Columbia University (1915), McFall had worked with the Canadian Bureau of Statistics for two years before his arrival in Amherst.

The McFall collection includes a suite of published and unpublished works in agricultural economics, including an incomplete run of Economic Reports from MAC on business conditions (1921-1925), and papers on agricultural cooperation in Massachusetts, municipal abattoirs, business regulation in Canada, agriculture and population increase, and the New England dairy market. Of particular note is a monograph-length work co-authored by McFall and Alexander Cance, entitled “The Massachusetts Agricultural College in its Relations to the Food Supply Program of the Commonwealth.”

Helping to fulfill its land grant mission, outreach at UMass Amherst engages the university with the community in economic, social, cultural, environmental, and educational issues. Outreach applies the teaching, research, and knowledge resources of the university with benefit to the public throughout the Commonwealth, nation, and world. The office operates a number of programs, including Continuing & Professional Education, the Extension and Arts Extension Service, the University Without Walls, and WFCR radio.

The records of University Outreach document the initiatives originating with the Vice Chancellor for University Outreach. As a result of the evolution of responsibility for outreach activities, the records of individual programs may be located elsewhere in the archives.