The University of Massachusetts Amherst
Robert S. Cox Special Collections & University Archives Research Center
CredoResearch digital collections in Credo

Pollack, Jeffrey

Jeffrey Pollack Collection on the Founding of The Sports Business Daily

13 boxes 19.5 linear feet
Call no.: MS 1187

The Sports Business Daily was founded in February 1994 by American sports executive and entrepreneur Jeffrey Pollack (M.S. in Sport Management from UMass Amherst ‘03) at age 29. It was initially published by Digital Sports Network, a company also founded by Pollack and for which he served as CEO. The Daily, as it was commonly known in its early years, was the first daily trade publication for the sports industry and one of the first-ever digital trade publications for any industry. The Daily’s primary goal was to “cover the coverage,” or aggregate and organize daily news related to the business of sports from news outlets throughout North America. After assembling a small editorial, marketing, and sales team, The Sports Business Daily launched on September 12, 1994. Through Pollack’s vision and direction as founding President and Publisher, The Daily pioneered a new genre of sports journalism, became an industry standard and must-read for sports executives, and gave rise to a proliferation of sports business news and information services around the world. By the time Digital Sports Network and subsequently The Sports Business Daily were sold in 1996 to Interzine Productions, it was the recognized leader in sports industry news and progenitor of other publications about the business of sports. In 1998 The Daily was acquired by Street & Smith’s, which publishes Sports Business Journal.

The collection contains materials related to the founding and early years of The Sport Business Daily’s management and production. It includes correspondence, contracts, and financial and marketing information. Several boxes include original copies of The Daily plus early prototype mock-ups and copies of the NBA Daily trade publication from 1995.