Sears, Roebuck and Company were pioneers in the concept of the mail order catalog. Beginning in 1894, company founder Richard Sears began sending thick catalogs offering a wild profusion of consumer goods, ranging from clothing and kitchen goods to toys, bicycles, furniture, and even homes themselves. With an affordable price tag, the catalogs became a staple in many homes, particularly in rural settings and locations with limited access to stores. Changes in the retail market and the country’s demographics led Sears to end publication of its “big book” catalogs in 1993, although the company continues to issue specialty and seasonal catalogs.
This collection contains over one hundred seasonal catalogs issued by Sears from its stores in Boston between 1929 and 1990.
- Department stores
- Mail-order business
Types of material
- Mail order catalogs