a (139 publications)
Audience 2.0 : How Technology Influences Arts Participation
This report describes the demographic characteristics of U.S. adults that participated in the arts (such as concerts, plays, and dance performances) via electronic media (e.g., TV, radio, computers and portable media devices) in 2008, based on the Survey of Public Participation in the Arts (SPPA). Separately, the report examines broad categories of arts participation via Internet. The report also investigates factors contributing to the likelihood of some Americans experiencing art through media. Finally, the report considers the relationship between media-based arts activities and other types of arts participation, such as live attendance and personal arts creation.
Audience Crossover: Media Participation and Attending Live Events : Research Division Note no. 12
Using data from the 1982 Survey of Public Participation in the Arts, this Note compares pairs of live attendance activities and electronic media activities, such as: watching on TV, listening to radio, and listening to recordings. The Note also examines the correlations between hours spent watching all TV and attending live events. The Pearson correlation coefficient is used for measuring the correlation between the 119 pairs that are considered in this Note.
Audience Development: An Examination of Selected Analysis and Prediction Techniques Applied to Symphony and Theatre Attendance in Four Southern Cities : Research Division Report no. 14
Marketing strategies applied to the problem of turning marginal arts attenders into regular patrons show pitfalls in some traditional promotional techniques and underscore the importance of life-style analysis in relation to arts attendance. Atlanta, Baton Rouge, Memphis, and Columbia (South Carolina) are studied.
Las aventuras de Tom Sawyer de Mark Twain : guía del lector
El proyecto The Big Read es una iniciativa del National Endowment for the Arts (el Fondo Nacional para las Artes de Estados Unidos) con la intención de revitalizar el papel de la lectura en el centro de la cultura estadounidense. El NEA presenta The Big Read en colaboración con el Instituto de Servicios de Museos y Bibliotecas y en cooperación con Arts Midwest.–P. 4 of cover.