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Sear Roebuck Catalog Collection

1929-1980
104 vols. (19.5 linear feet)
Call no.: RB 020

Sears, Roebuck and Company were pioneers in the concept of the mail order catalog. Beginning in 1894, company founder Richard Sears began sending thick catalogs offering a wild profusion of consumer goods, ranging from clothing and kitchen goods to toys, bicycles, furniture, and even homes themselves. With an affordable price tag, the catalogs became a staple in many homes, particularly in rural settings and locations with limited access to stores. Changes in the retail market and the country's demographics led Sears to end publication of its "big book" catalogs in 1993, although the company continues to issue specialty and seasonal catalogs.

This collection contains over one hundred seasonal catalogs issued by Sears from its stores in Boston between 1929 and 1990.

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Background

Sears, Roebuck and Company were pioneers in the concept of the mail order catalog. Beginning in 1894, company founder Richard Sears began sending thick catalogs offering a wild profusion of consumer goods, ranging from clothing and kitchen goods to toys, bicycles, furniture, and even homes themselves. With an affordable price tag, the catalogs became a staple in many homes, particularly in rural settings and locations with limited access to stores. Changes in the retail market and the nation's demographics led Sears to end publication of its "big book" catalogs in 1993, although the company continues to issue specialty and seasonal catalogs.

Scope of collection

This collection contains over one hundred seasonal catalogs issued by Sears from its stores in Boston between 1929 and 1990.

Administrative information

Access

The collection is open for research.

Provenance

Provenance unrecorded.

Processing Information

Processed by I. Eliot Wentworth, July 2015.

Language:

English

Copyright and Use (More information )

Cite as: Sears Roebuck Catalog Collection (RB 020). Special Collections and University Archives, University of Massachusetts Amherst Libraries.

Search terms

Subjects

  • Commercial catalogs

Contributors

  • Sears, Roebuck and Company

Genres and formats

  • Mail order catalogs

Link to similar SCUA collections